Sponsor logos on a trail running shirt: ensuring they're easy to read

To place sponsor logos on a trail running jersey, first determine their order of prominence and the areas that will remain visible during the race. A race number or a backpack may obscure part of the garment. The design must therefore be created with the jersey being worn in mind and then approved by the relevant partners.

Determine What Should Be Seen First

The club’s name, a main partner, and several secondary sponsors cannot all carry the same visual weight. Before requesting a design, clarify the priorities and commitments already agreed upon with the partners.

Gather up-to-date logos and any usage guidelines. If a light-colored or monochrome version is permitted, send it to the design studio. Do not modify a logo simply to make it easier to incorporate without the owner’s consent.

Consider the racing gear

These guidelines do not describe the rules for a specific race. For the required bib placement, consult the organizer’s instructions. Then adapt your design to your club’s standard practices.

Opt for a legible layout

Using too many small logos and text elements can make the design difficult to read. Request a mockup that clearly shows the hierarchy of elements and verify the appearance at a scale representative of the garment. A logo that is legible on a greatly enlarged screen may be too subtle once scaled down.

The choice of background color also matters. If a logo version lacks contrast, have an approved solution developed. Legibility should be verified before launch, just as spelling and sizing are.

Coordinate approvals

Appoint someone to be responsible for gathering approvals from partners and the club. Consolidate all feedback into a single version to prevent an accepted correction from being subsequently overwritten by an older file.

Le Colibri Frenchy offers graphic design support through its customization service. Send us your logo hierarchy and any known constraints. The custom club apparel guide complements the planning process for this collaborative project.

Frequently Asked Questions

Can you guarantee that a logo will always be visible?

No. Movement, equipment, and conditions of use may obscure certain areas. However, the mockup can account for known constraints.

Do all partners have to be displayed at the same size?

That depends on your agreements and the desired outcome. Define the hierarchy before beginning the graphic design process.

Who is responsible for approving the files?

The club must ensure it has the correct versions and the necessary permissions. The studio then verifies their use in the proposed project.